Brand Campaign
Think it. Make it. Move it.
WeTransfer’s Think it. Make it. Move it campaign, explored how ideas come reality.
Anchoring the campaign was British producer duo Jungle, with whom WeTransfer collaborated on their album “Volcano.” The collaboration saw a first-of-its-kind, immersive interactive campaign that lived on junglejunglejungle.wetransfer.com -
where fans during a limited period were able to download exclusive digital content for free - music stems, artwork and more.
The campaign helped introduce WeTransfer to a new audience, resulting in a 258% boost in monthly active users and a 276% increase in account sign-ups during the campaigns run.
I navigated Integrated Marketing through a full-funnel campaign, aligning strategy, creative, and execution across every stage -from awareness to conversion. Delivering OOH, paid media, social and digital content, ensuring every channel had a clear, cohesive brand voice and captured the creativity and talent behind the campaign. The campaign drove measurable engagement and elevated brand visibility across key markets.
