Brand Campaign
Together we make
“Together We Make” was WeTransfer’s biggest brand campaign to date
- spotlighting real stories from creatives around the world as they brought their ideas to life, with a little help from WeTransfer. The campaign showcased new product features, Portals and Reviews. Brought to life through collaborations with Japanese band, Babymetal and British fashion designer, Tolu Coker.
I led Marketing execution for the biggest brand campaign yet - managing cross-functional coordination, streamlining feedback, and keeping everything on track from kickoff to launch. Partnering closely with our in-house creatives and external production teams, we brought the vision to life across multiple channels, including impressive OOH placements in major creative hubs like Los Angeles, New York, and Miami. It was a masterclass in collaboration, coordination, and delivering at scale.
