Brand campaign
Holiday Hero
GetYourGuide’s social-first campaign celebrated the people who make every holiday happen.
New research from GetYourGuide reveals that only 24% of Brits identify as the group's 'Holiday Hero' – the person responsible for making the trip happen. Yet 7 in 10 Brits agree you need that one Holiday Hero to get the trip out of the group chat.
GetYourGuide teamed up with Jamie Laing and Sophie Habboo to reward the Holiday Hero in every group with a chance to win £5,000 worth of GetYourGuide experiences with 20 x £200 vouchers as runner-up prizes.
I produced GetYourGuide's latest "Holiday Hero or Zero"brand campaign, working alongside the creative agency, GYG internal team, production, PR agencies, media and broadcast partners.
My role spanned the full production arc. Scripts, treatments, creative development, and production for social, radio, and podcasts.
